Tuesday, 26 November 2013

Stereotypes of Pop Videos


This music video of drake shows the stereotypes of Black men making it known that they are wealthy by showing a lot of gold chains and flashy cars.
















This video shows the stereotypes of black women always shaking their back side. And also looking sexual.

Monday, 4 November 2013

Treatment

Treatment
Group Roles

Cinematography: Michael Onaolapo
Mise-en-scene: Michael Onaolapo
Sound: Michael Onaolapo
Editing: Michael Onaolapo

Title:  The Colours- Tonight I let you go


Tag Line:


Synopsis:
The song begins with a boy looking at his television which shows a group of boys. He trips and falls through the television and is suddenly walking with the group of boys. The group of boys go through different looks and areas to get away from their girlfriends as feel it’s time to let go and end the relationship. Every time of the boys girlfriends find them and then the boys run away. The music video ends as one of the boys figuratively put the final nail in the coffin by texting their girlfriend “ Tonight I let you go”.

                             









Key Genre Conventions:
 Lip synching- Thorough about half of the music video 
 Visual alizing the lyrics Some of the lyrics of the the song will influence what is shown in the video. For an example when " I just keep on running is played" is said, the boys will be running away from a girl
 Pace of editing- The pace of the editing will fit the pace of the music. So if the music becomes fast, the editing will also be fast.