Reception Theory

Stuart Hall came up with the reception theory. This considered how text were encoded with meaning by producers and then decoded (understood) by audiences. For an example, a director may try to get across a meaning of a song. The audience may interpret the song in a different way.
The reception theory is based on the idea that there is no single meaning for any text. It focuses on what people see in the media and the meanings they produce. It says that messages from media texts can have a particular meaning.

The Effects Model/ The Hypodermic model.

The effects model gives an explanation of what happens to an individual in terms of their behaviour as a result of their consumption of the mass media. The model shows is thought to have a negative effect on individuals. The model indoctrinates in audience making them powerless and passiive. The audience  would be figuratively poisoned by the message of the text. An example of this is rap music. Rap music supports this theory as many people argue that listening to rap music can lead to the individual becoming very violent and going against the police.

In relation to my music video the effects model would determine that people that listen to it or watch it will miss their girlfriend or want to break up with them because this is the message it would send to the audience in the viewpoint of the effects model.

A true to life example is with the video game grand theft auto. Through this violent game of people killing each other this this lead to a murder case because of the message of violence the video game gives.

Props which may be used

I will have people on there skateboards in the opening of the music video. I will also make it in slow motion to add effect and emphasis right from the start.





The Phone will be used for when the boy and the girl are taking pictures together, when he gets a text message from her and at the end when he sends a text back to her saying the title of the song "tonight I let you go".

The car will be used for the boy driving it and also singing. There will also be multiple times the video will cut to the boy driving the car during the opening of the music video.

There will be multiple times the music video will cut to a scene of the boy singing. The microphone and stand will add realness the the video.

The guitar and the drums will be used to fit in with the sound of the music. In simpler terms, the song involves musical instraments such as drums and guitars.

Feedback from Rough Cut of Music Video

Created with Padlet

Examples of digipacks

This digipack shows light colours with images of the people looking very relaxed. Therefore we can infer from this digipack that the music may be in the jazz jenre or maybe christian music. Also on the disk it shows a love heart so the music may also have a relation to love . In one of the images shows a man and a woman sitting together with a set of roses in between them from behind this could also show that there the music may have a relation to love.

This digipack shows images of a farm. And a man with his guitar. We could infer from this that this may be country music as well as an acoustic song.
The bright colours show that the music may have a fast tempo.

This digipack shows mostly dark colours. Therefore we could infer from this that the music may be linked rock and roll genre. Also there is a lighter. This is relative to fire and rock music videos a majority of the time have fire.

Album Cover Art Work

Sexism in Music videos

Blurred Lines controversy

Some people see Robbie Thicke’s “blurred lines” as a song which symbolises rape. Recently, the song has been banned from 20 universities because of its sexual lyrics figuratively implying forced sexual activity (“I know you want it”). With all the controversy it has stirred up, its hardly surprising that blurred lines has earned Robin the sexiest of the year title from a poll conducted by the Violence against women Coalition which is comprised more than 60 women's rights groups.But on the other hand, some people do not see the song as so called rape song. Blurred lines is not about rape there same way cop killer is about killing cops. It depends on an individual’s interpretation of the song. Robbie thick himself has been defending the song in many of his interviews. He said “What’s wrong with being sexy?” That could be because, unlike Eminem or Body count, he didn’t mean to be outrageous. It was conceived and directed by Diane Martel, who said it forces men to feel playful and not at all like predators. I directed the girls to look into the camera.

The 36 year old smashed the records with the single which sees him T.I and Pharell enjoying a multitude of practically naked women dancing around them. Thick has defended his single implying that mostly young people will understand the concept of the track more than adults.

                                Wrecking Bull Controversy

"Wrecking Ball" reached No. 1 on the Billboard Hot 100 chart, Miley's first chart-topping single. It also broke several Vevo records. The way this all happened is a combination of factors. On one hand, credit goes to the talented people writing, producing, and promoting her material. They have done a great job of hyping up the young artist. But the artist gets credit here, too. By any means necessary, Miley has kept her name in the public discourse. In modern pop, if people are saying your name, they're probably listening to your music, too. 

Miley Cyrus single wrecking bull has sparked a controversy. Her single involves her riding on a wrecking bully fully naked  for the majority of the song. The wrest of the song involves her licking a hammer. This video is known to be an absolute outrage but also a sensational video because of its charts success.

But why would Miley Cyrus even attempt to make such a strong video like this? The reason may be to show that the is a woman and no longer a girl. Cyrus has completely burned the faint image of the so called Hannah montana and replaced it with a sex object. 

Miley explained that her inspiration from this song came from Sinead Oconor's single "nothing compares 2u". Sinead did not mind the fact that miley sees her as a role model but is not happy with the chart topper. The irish star believes mileys transition from hannah montana to sexy cyrus is absolutely disgraceful.