Through the release of this song, katy perry was seen as an older sister figure to a target audience consisting of girls approximately 12-15. This video showed katy Perry as a positive role model. She then released a song called last Friday night. This video was based around a typical girl having a party. This reflected the older part of her target audience. This lead to her fans continuing to accept Katy Perry as an older sister figure. Not only this but the fact the video all symbolises that no matter who you are; geek, not a geek etc, you are still beautiful this also widened her audience.
She also released a song called "California gurls". This music video was know as the video that completely went against all her other videos. From being a sister figure to being a sex symbol. The motive behind this video may be because of what was happening in her life at this time. During this period she had recently got married to Russell Brand. A comedian/actor who does not really care about Katy Perry type or target audience but more of an adult one. This music video led to many young girls not listening to her music. Comparing the views on youtube, the difference is drastic between "Last Friday Night" and California Gurls".
Later on, Katy Perry released a new single called "Wide Awake". This music video was made to assure that what she was portraying in her previous song. This music video also had a man that make have symbolized her ex husband, having charm but also having the wrong intentions. She hyperthiticaly assures her fans that she will not fulled into being such a person like that again.
As a result to this, it lead to the amount of views for the video (through youtube) increasing by over 100 million. Therefore she won her fans back. 
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