The reception theory is based on the idea that there is no single meaning for any text. It focuses on what people see in the media and the meanings they produce. It says that messages from media texts can have a particular meaning.
Wednesday, 19 March 2014
Reception Theory
Stuart Hall came up with the reception theory. This considered how text were encoded with meaning by producers and then decoded (understood) by audiences. For an example, a director may try to get across a meaning of a song. The audience may interpret the song in a different way.
The reception theory is based on the idea that there is no single meaning for any text. It focuses on what people see in the media and the meanings they produce. It says that messages from media texts can have a particular meaning.
The reception theory is based on the idea that there is no single meaning for any text. It focuses on what people see in the media and the meanings they produce. It says that messages from media texts can have a particular meaning.
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