Are Andrew Goodwin's theories supported or not supported?

Andrew Godwin has identified the following features of music videos.
" Music videos demonstrate genre characteristics" e.g stage performances in metal videos and dance routines for boy/girl bands.
This video is typical of metal bands. The video agrees with Godwins theory as it shows that there was a big stage performance.Even the characteristics of the musicions is very typical of metal bans, with all of them having long hair and tattoos.

Both music videos from jls and the pussycat dolls are typical boy/girl band videos. Both videos agree with Goodwin's theory because they both have dance routines. This could lead to people imitating the dance moves the that could eventually result to an increase of sales. We could also in infer that every individual is wearing completely different clothes. This was not just a coincidence, this happens so that could appeal to multiple types of audiences which would also lead to an increase in sales. Also in these videos, there are multiple times where the are close up shots on the group members. This to show that they are good looking which would attract the male and female audience.

Goodwin also said that "there is a relationship between lyrics and visuals(either illustrative, amplifying, contradicting)". This music video by Rihanna clearly agrees with Goodwin's theory as in the video you can see rain while the lyrics involves umbrellas and rain.