Dyer believes artists are constructed through artificial images such as advertising, films, magazines and music. He claims that consumers prefer artist to convey their true emotions themselves and not be groomed by record labels who try to create a fake image for them. A "real" artist can can use this as their unique selling point.
Industry and Audiences
Dyer also believes that stars are manufactured to make money for their record labels by appealing to . target audiences. As a result of this, record labels have to cater different artists for certain target audiences as there are both niche and whole markets. Examples of record labels doing this can be seen through mirror branding, both Rage against the machine
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