With competition from a variety of online platforms, music channels are no longer the strong promotional platforms the once were. In many ways the music video channel is in danger of becoming irrelevant and not needed in society. Online streaming and downloads mean that music and music videos are available instantly without any stress.
Synergy
- Films
- TV programs
- Definition - works as a win win situation for the film/television program and the music artist.
- Derezzed - Daft punk (Tron Legacy)
- 2 Chainz, Wiz Khalifa - We Own It (Fast & Furious)
Synergy is a good thing as it helps both the artist and the movie. Therefore none of them can really complain and no one is exploited in a sense. But on the other hand, this can lead part of the audience away from watching the film because the may dislike the music artist. Or they may rather like them, you could argue that synergy is a gamble because you could turn people away from watching the film or get them to really want to watch the film.
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